You can search our insights library here: The ANA asks you to accept cookies for performance, social media and advertising purposes. There will definitely be a new normal, not only in willingness to attend and the structure of live experiences, but also a societal reset on whats important and focusing on genuine in-person opportunities. All trademarks, service marks and copyrights are property of their respective owners. IEG Sponsorship Conference The IEG conference will be celebrating its 34th year encouraging delegates to "redefine boundaries and discover additional growth". Out of necessity, we will see innovation, tinkering, experimenting, pioneering and reinvention all of which are healthy for an industry that has done things the same for so many years because thats we way we have always done it.. Nielsen estimates there was a 146% year over year rise in unbundled sponsorship investment in women's sports (UEFA, FIFA, World Rugby) compared to a 27% rise in 2020.With more women's sports . They will highlight the steps they are taking to improve the performance of their activations through expanded integration, greater utilization of digital tools for engagement and new perspectives around measurement. Miami, Florida, United States. Speakers are sponsorship industry leaders and marketing executives from major corporations. IEGs partner agency Engine Shop specializes in consumer engagement for many blue-chip brands and assisted on the survey analysis. Lucas (2022) further noted that this inflation would be at least three times the inflation in a typical year. SUBARU: DIVERSIFY YOUR PARTNERSHIPSSubaru's longtime, successful sponsorship strategy has been to support activities its owners are passionate about. Sponsorship consultancy IEG releases its Market Meter today, a new rating system to help buyers and sellers of sports sponsorships benchmark their value potential across categories and major sports leagues. Rimini, 28 feb. (Labitalia) - A pochi mesi dalla sottoscrizione del Mou, Italian Exhibition Group sbarca definitivamente a Singapore con una propria societ 'Ieg . "There is an inherent value with paid media . IEG's flagship Chicago conference drew 1,200 people this year across four days in April. We have structured and informal networking sessions throughout the day and encourage delegates to use the event App to arrange meetings pre-event to use their time at the event really effectively. These cookies allow us to improve the sites functionality by tracking usage on this website. Learn more about your ad choices. IEG is one of the worlds leading authorities on all aspects of sponsorship, insights, intelligence, trends and training for the past three decades. IEG's role as standard-setter and unparalleled information resource through its Annual Conference and IEG Sponsorship Report . Your company may already be a member.View our member list to find out, or create a new account. The ANA/IEG's third-annual Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their marketing mix. The worlds most recognized sports and entertainment properties and best-known brands, along with start-ups, social-driven organizations and public-sector operators, all turn to IEG to access the companys unmatched depth of expertise. Get answers to these questions and insights from top marketers who are successful in today's revolutionary world of sponsorship and event marketing at the ANA/IEG's second-annual Members Only Conference on sponsorship and events, on July 26 in New York City. [Read More], 800.745.8780 ), Surprise Live Activation (i.e., photo booth, ice cream social, adult milkshakes), Product Theater Presentations (in the Exhibit Hall), One (1) 1010 booth that includes signage designating company as an Annual Conference Sponsor. We expect around 200 delegates to attend and conference registration is now open. Don't miss IEG's 32nd Annual Sponsorship Conference in Chicago, March 15-18, 2015. . , a Chicago global consulting firm specializing in partnership strategy and evaluation for sponsors and rightsholders." 2.0 Networking: We work REALLY hard to ensure that Think!Sponsorship is an inclusive environment in which business gets done. The 76th season of the National Basketball Association got underway earlier this week. Monthly Digest August- 2021. IEG is the sponsorship authority, helping buyers and sellers of sponsorship develop and improve their partnerships through research, strategy and evaluation. Macau has been a sponsor to the convention for 10 years and . Through a programme that explores how both purpose-led and commercial sponsorship has the . For properties, it will be about suspending tradition and the old way of filling the sponsor sales board with saleable categories. 5.0 Interaction & Technology: We support our panel discussions and content sessions by providing delegates with the opportunity to share their opinions and vote on questions in live sessions creating an interaction between speakers, moderator and audience. Through its sponsorships, ICMA offers a wealth of product-branding opportunities. Join us for a fun and informative day and learn how to take your sponsorships to the next level. Total sponsorship spending on the National Football League and its 32 teams rose 5.1% to $1.39 Billion in the 2018-2019 season, according to IEG research released today. Sinergi and Sawi Host 3rd "Sports Marketing Expert" course: Feb. 14, Event Production Show (EPS) Conference: Mar. What an educational, professional and fun conference. Read more, Sara Bunting, English Heritage (April 2019), Patrick Pierce, Etihad Airlines (April 2018), 2023 Think!Sponsorship Conference - "Sponsorship: Reworked", Digital Classroom - Public Session: Generating Sponsor Prospects, Digital Classroom - Public Session: Navigating Sponsorship Negotiations, Digital Classroom- Public Session: The Power of Purpose, Valuing Your Sponsorship Proposition And Pricing. During fiscal year (FY)22, we continued to make our way through unfamiliar territory. We remain committed to creating and affordable environment that is accessible to a broad range of businesses. yesterday unveiled plans to build or upgrade 10 athletic facilities though the plan is in its conceptual stages. The conference will be opened by IEG and ESP Properties Senior Vice President Jim Andrewsand followed by panels and presentations covering topics such as partnership sales, strategies, activation and results along with digital content, media, data and engagement. 2-7. The 31st annual IEG Conference explores the intersection of sponsors, marketing agencies, properties, and suppliers - offering exclusive insight into the sponsorship industry. Our work provides evaluative evidence to help the World Bank Group deliver better services and results to its clients. Drawing on original research and exploring key theory, best practice and cutting . We celebrate sponsorship best practice through innovative content and case study exploration. We debate and discuss topical issues through panel and breakout sessions, and we encourage the formation of new connections through structured and informal networking sessions. Location: Hilton Hotel. For more information about this processing of personal data, check our Privacy and Cookie Policy. You should be really proud. The EPS Conference will begin on Mar. You can search our content library for case studies, research, industry insights, and more. Sponsorship in 2022: Themes & Trends. Aziz: Peter, what were some of the verbatims that stood out to you as being particularly illuminating? 1-2. Patience O Coleman-Beyan is a Public Policy and Practice(Program Management PRinCE2) professional with over ten years of expertise in Policy Advisory Services, Policy Research, Program Development, Coordination and Management. The goal of Hookit's 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being distributed across industry verticals. On day two, Tokyo 2020 will host a presentation on expectations for the next Summer Games. THE EVOLUTION OF MARS' PARTNERSHIP WITH NASCARMars has been one of NASCAR's premier partners for over 18 years as well as the primary sponsor of Kyle's Busch's #18 Toyota. January 25, 2022 When will society feel it is okay to attend large group gatherings? It included responses from the nations top sponsorship spenders and a cross-section of major properties across sports, entertainment, arts and social causes. By E.J. Sponsorship is a vital area of contemporary sport business. This page is not endorsed by or affiliated with IEG Sponsorship Conference, though it may be actively managed and updated by company representatives. Co-Founder, Conspiracy of Love, and Good is the New Cool. What We Do. Sponsorship: Reworked will be delivered via a series of case studies, interactive panel discussion, breakout sessions and keynote presentations and will draw upon examples and expertise that covers the full spectrum of sponsorship activity - sport, charity, culture, entertainment, music, sustainability, and b2b platforms. "We are honored to return again as one of the Gold Partners, as we look forward to enhancing Macaus profile as an active sport city, making contributions to the positive growth and development in the global sport industry and being a significant part of the success of the SportAccord Convention" Kun said in a statement. Brands expect to be made whole and properties are eager to deliver, but its still early in the process with a tremendous number of unknowns. Stand apart from other exhibitors, increase your visibility and exposure among key local government decision makers, and give your company a competitive advantage in the local government marketplace. As the COVID-19 pandemic forced mass closures and cancellations in the U.S., they launched IEG Outlook 2020: Forecasting the Future of the Sponsorship Industry to gauge the pulse of sponsorship decision makers. As a result we are able to provide findings to delegates post event that are truly reflective of the audience opinion. FIFA's semi-automated offside technology was a quick and accurate officiating solution at the World Cup in Qatar thanks to Hawk-Eye's optical cameras that tracked 29 body points on each player at a rate of 50 times per second. Laatz: Here are some of the big takeaways: The stoppage of sports, entertainment, events and arts facilities has created a nearly $10 billion value gap with 120,000 sponsorship agreements and 5,000 brands impacted. Exhibit space for self-select sponsors is allocated on a sponsorship level, first-come, first-served basis. In the event that the conference moves to a virtual-only format, a portion of the Sponsorship will be credited towards . Yearly value of shirt sponsor deals in the English Premier League 2022-2023, by club; Shirt sponsorship revenue of clubs in the German Bundesliga 2020-2021, by club . Properties. Our delegates are made up of sponsorship-seekers (40%), marketing & sponsorship agencies (30-35%) and sponsoring businesses (25-30%) From large scale sports properties to smaller seasonal event owners there's something for everyone and our diversity helps to foster an accessible, interesting and friendly environment. COVID-19 continued to delay the return to normalcy and . Our mission statement is to provide an affordable and inclusive environment at the conference that enables practitioners from the full spectrum of the industry to attend the event. Major properties across Sports, entertainment, arts and social causes to improve the functionality. 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