6) Cannondale. Best electric bike: Specialized Turbo Vado 6.0. Aima Technology Group Co. Ltd,Giant Manufacturing Co. Ltd,Merida Industry Co. Ltd,Yadea Group Holdings Ltd and Yamaha Bicycles. It builds bikes for other brands as well as manufacturing its own brand of Giant bikes. Our constant market tracking covers over 1 million+ data points spanning 45 countries and over 150 companies just for the e bikes industry. Indirect competitors describe businesses that offer different approaches to consumers to reach the same goal or satisfy the same need. Case Description of The Cycling Industry Case Study This note explores brand evolution in a growing industry. Up in the mountains or on long . First come, first served is the policy of the local taxis. Japans Fuji Bicycle brand was born in 1899. Thus, the goal is to position products and appeal to the audience in such a way that it surpasses the indirect competition and drags them to the product of the brand. 2023. Report. Sponsorship of professional cycling teams has played a critical role in developing brand recognition and marketing Pinarello bikes into the high-end market. Free and premium plans. Bianchi markets itself on the long association with past and present cycling champions to position itself as a leader in innovation. If you liked this article, we bet that you will love the Marketing91 Academy, which provides you free access to 10+ marketing courses and 100s of Case studies. According to the report, the Global E-Bike Market size is expected to reach $74.71 Billion by 2028 growing at the CAGR of 7.78% from 2021 to 2028 . The following cookies are also needed - You can choose if you want to allow them: You can read about our cookies and privacy settings in detail on our Privacy Policy Page. Acquisitions View 4 companies acquired by Trek Bicycle here. You can also change some of your preferences. //-->
